An interesting moment occurred during the Rotary Lisbon Convention when helping out in the Beginners Social Media workshop. I became familiar with how some Rotarians are really struggling to understand and set up a Facebook account, create their profiles and get started. Ten minutes into the facilitator’s presentation, one gentleman stood up and said, “You are speaking at level 1.01, could we go back to level 1.00 please”.
At the end of the presentation, another gentleman came up to me a said, “I’m really glad I came to this workshop, I now know why I don’t use Facebook. It’s useless to me”. He surprised me and I agreed with him. “Yes, Facebook is a very personal thing, so there is no point doing it if it’s not relevant for you”.
In contrast, an inspiring moment came to me after presenting ‘Good Visuals Are Not a Happy Accident’ at the Advanced Social Media Workshop. A young university media student and Rotaractor from San Diego came up to me excitedly and asked how I had evolved in my career, as this is the path and direction she would like to take with hers. After coffee and a chat I invited her to intern at RDU for a month, if she can find a sponsor to get here.
Sometimes it seems we are all flying down a path caught up in the tornado of a digital revolution. It’s also great to reflect on why we are engaging online, how will it help us connect and what we are actually trying to achieve. As much as I am for the digital revolution, personal engagements and brief exchanges like this can often be more meaningful than trying to interpret data from client surveys and online analytics.