When creating internet and communication strategies that need to meet business imperatives, survive public scrutiny, along with responding to transient social trends, it could be easy to walk confidently in the wrong digital direction.
As Rotary looks to strengthen connections in business and communities, serious consideration can be given to the captive audiences already accessible to you in online environments.
Even as recent as this April, the Managing Director of Linkedin stated that over 80% of Australian business professionals have set up Linkedin profiles**.
With the world moving online, it’s never been more important for Rotary Clubs to align Business Plans with a solid Internet Business Strategy. This will keep the Rotary Brand maintaining relevance and connections well into the future.
If you’re interested to learn more about developing an Internet Business Strategy please let me know. I’d be happy to share course content and practical tips and advice with you directly.
* Hasnain Zaheer, Presenter, University of Sydney ‘Internet Business Strategy’ (CPE).
** iStrategy Conference 2013 – (Statistics for Linkedin in New Zealand and the Pacific were not mentioned).